Dambusters With a Twist

This one’s been around for years now, like, 1990, but Mondays are always in need of a grin, so here it comes again. The “Dambusters” TV spot is a spoof of the 1955 film. Created by WCRS, this ad from SAB Miller for the Carling Black Label brand was released in 1990 and filmed at Pinewood Studios in London. It won three silvers, a gold and a black pencil at D&AD, and scooped Film Gold at Cannes Lions advertising festival the year it was made. The line in the spot was also used in an earlier 1984 ad for the brand, had originally been intended for use in a milk advertisement, but had been rejected.